Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes the leaked iPhone 7 blueprints and third-party cases, Apple’s grab for cash with the iPhone SE design, a 3D-printed iPad Pro, new Apple Watch accessories, Apple vs FBI reaches for a Private Eye standard, a new man-in-the-middle iTunes malware attack, why you should not close apps, and a new ‘Messaging as a Platform’ app is released.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read the weekly digest of Android news here on Forbes).
iPhone 7 Blueprints Show Little Change
Although it is an even-numbered year, and the iPhone range generally gets a style refresh in these years, the iPhone 7 looks to be little more than an update to the iPhone 6 style. That’s according to blueprints leaked through French site NoWhereElse. These show the new antenna housing, the cut-outs for the camera, and a worrying trend of iteration. Gordon Kelly reports:
Despite the iPhone 7 expected to be a ‘design change year’, it appears Apple is not planning to make wholesale changes from the iPhone 6 and iPhone 6S that preceded it.Antenna bands and camera module aside, the schematics appear to show a phone which is virtually identical is style designs Apple has been selling since 2014. This is likely to come as a disappointment given Apple is set to kill the headphone jack and the hope was, as compensation for this polarizing move, customers would see Apple make dramatic design improvements.
…and The iPhone 7 Case Leaks Confirms It
As well as blueprints, the supply chain has a number of case designs leaking this week, which confirms many of the design features of the presumptively titled iPhone 7 ahead of the launch in September. Gordon Kelly continues his look at the new design and the implication for the camera and the headphone jack:
17 months ago my analysis of Apple developer rule changes concluded that Apple would ditch the headphone jack on the iPhone within the next two years. Numerous leaks have since corroborated this and Unbox’s video again backs this up.The case not only lacks a dedicated headphone jack port, but no slot on the case can even fit the Apple headphone plug – it’s a no go. Furthermore the case backs up growing talk that it will be replaced by an all in one (music and charging) Lightning cable and dual speaker arrangement.
The leaks around the iPhone SE, widely expected to be launched on Monday March 21st, show a device that is almost identical to the iPhone 5S, but with upgraded internals, and one critical change on the outside. By changing the edges to reflect the curved iPhone 6 design cues – as opposed to the harder edged iPhone 5S – Apple has rendered a huge range of peripherals as obsolete:
If, as Apple and many analysts suspect, the slowdown in iPhone sales is due to customers waiting on a replacement four-inch screened iPhone, then the iPhone SE is targeted at those users. Those users will likely have a bundle of favorite accessories. If they do upgrade to Apple’s latest handset (and Apple really needs everyone to upgrade this year) , they are going to have to buy everything again. Apple (and by extension the peripheral manufacturers in the Made for iPhone program) are going to see more sales on the ancillary products.
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